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Research papers

Value of a forecast or putting the pieces together

A forecast is the summary of all of the qualitative and quantitative, primary and secondary research on an issue, therapeutic class, or business opportunity. The forecast represents the best judgment of the market research group which combines market...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Author: Bill Lawson
June 1, 1994
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Citation

Lawson, B. (1994a, June 01). Value of a forecast or putting the pieces together. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/value-of-a-forecast-or-putting-the-pieces-together